LaDawn Reid

Data Analyst

Welcome! I'm excited to share my journey with you. I'm continually learning and growing, so check back occasionally for new additions to my portfolio.

• My Resume

About Me

Thanks for taking a few moments to learn a little more about me. My interest in data analytics started when I realized how much data exists in the world today, and recognized there was a need to make sense of it all. I enjoy discovering trends in the data, and when I combine that with my natural technical abilities, it's helping me grow in this field. The best part is knowing that my insights can directly impact business success.My extensive background in banking, finance, and operations has taught me to think critically about business challenges using both analytical thinking and practical understanding. I am a constant learner, so whether I'm mastering new data analysis techniques or focusing on personal growth, my belief in putting my best foot forward is reflected in everything I do. I also enjoy encouraging others and finding small ways to make everyday life a little better. I hope to connect with you soon!

You don't have to be great to start, but you have to start to be great. ~Zig Ziglar

• My Blog

Skills

The skills below represent my capabilities and the experience that I bring to the workplace. They reflect both the technical tools I use and the analytical and collaborative strengths I bring to every project.

Excel | Tableau | Power BI | SQL

Featured Projects

From messy data to clear conclusions - these projects demonstrate my approach to data analysis: asking meaningful questions, identifying trends and patterns, and delivering insights that create actionable business solutions.

Professional Certifications

Google Data Analytics Professional Certificate

Microsoft MTA: Database Fundamentals in SQL

Contact Me

Thanks for visiting! Please feel free to reach out with questions or opportunities using the form below.

• LinkedIn
• Tableau
• GitHub
• Microsoft

© 2025 LaDawn Reid. All rights reserved.

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SQL Project - Freelancer Analysis

This project demonstrates my SQL skills through an analysis of freelancer industry trends. I've structured the analysis around real-world business questions, from basic data exploration to advanced analytical techniques. Each query is presented alongside its results to show the technical approach and the insights uncovered.

• Source: Kaggle - freelancer_earnings_bd

Data Dictionary

Queries

1. Identifying Unique Platforms in the Data

2. Minimum and Maximum Values by Categories

3. Freelancers Earning Between $1000-$5000 with Rehire Rates Above 50%

4. Freelancers spending Zero Dollars on Marketing

5. Most Used Platform by Region

6. Average Hourly Rate by Experience

7. Top 10 Freelancers by Earnings

8. Average Job Duration for Freelancers Rating 4.5 and Above

9. Categorize Freelancers Based on Job Success Rate

10. Freelancers Ranked by Success Rate Within Their Platform

11. Cumulative Earnings by Platform

12. Compare Average Client Rating to Overall Average and Show the Difference

13. Freelancers Ranked by Total Earnings in Job Categories

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Power BI Dashboard - Bank Churn Analysis

In this two-part project, I've combined technical and strategic business analysis. Using bank customer data, I created an interactive Power BI dashboard to uncover churn patterns, then developed a business case with targeted customer retention strategies.

• Source: Bank Customer Churn Dataset

Business Case

I decided to go beyond visualization and developed a business case to bridge the gap between data insights and business action. This document outlines a targeted business goal designed to reduce customer churn by 10% within six months.

• Download PDF

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Stakeholder Presentation - Bank Churn Analysis

This presentation highlights key insights from my analysis of bank customer data. By examining churn patterns and customer behavior, it outlines actionable recommendations to improve retention and support strategic decision-making.

• Download PDF